Great partnerships are built like great routes — step by step.

Directed end-to-end sales, creative, QA, reporting systems, and product development for owned-brand and licensed programs spanning 500+ active SKUs across two divisions, managing seasonal account plans, milestone gates, and executive escalations across 10+ departments.

Oversaw raw material hedging and container optimization across 10+ Indonesian factories, building the program tools and dashboards used to standardize sell-in/sell-through reporting.

Led end-to-end development for a joint venture between Target and Yoobi, designing products, playbooks, and SOPs to ensure consistent in-store excitement and omnichannel execution across the back-to-school season.

Built the KPI dashboards, quality assurance and safety, and development criteria used to monitor launch readiness and reduce post-launch remediation, turning a single-season collaboration into a repeatable "Buy-One-Give-One" operating model.

Created the assortment, spec-packs, and launch playbooks for a 40-SKU outdoor product program, aligning creative, operations, merchants, and development teams around a single operational-readiness system.

Developed the packaging, brand, and channel-merchandising SOPs used to preserve brand standards across both core and specialty retail doors.

Managed outsourced sales operations and built execution modules to improve sales conversion, launch readiness, and brand-value consistency for a new co-branded product line.

Produced the operational roadmap, brief, and playbook that kept cross-functional teams aligned on launch cadence and quality from concept through shelf.